Artificial Intelligence Jury Experiment



In this year's Epica Awards, we are exploring the potential of Artificial Intelligence in assessing creative concepts (read the announcement here). The current version of the protocol is based on the "short explanation of creative idea" text, a summary of your creative work, which is required on page 2 of the online registration process. This sum up can be in any format you prefer (such as problem/solution), as long as it is clear and comprehensible.

To ensure everyone can participate in this experiment, we developed a summarizer tool to help standardize those summaries. You can input text of any length or language, and the tool will generate a concise summary in English that can be effortlessly understood by the AI.

Please bear in mind that this tool is provided for your convenience and its use is entirely optional. You're free to craft your own text.

Also, it's important to understand that the results of this experiment won't affect the actual awards, which will be determined solely by a panel of human journalists. This AI-based evaluation is exclusively for research purposes.


Once you are satisfied with your summary, feel free to paste it into the "short explanation of creative idea" text field on the online registration form.

Thank you for taking part in this experiment. Should you require assistance, or if you have any questions, comments or suggestions, don't hesitate to reach out via email at Rest assured, a real person will respond promptly to your inquiry.

Version log

AIJE V.1.1 | 06-22-2023


- Feed category-specific entries into the OpenAI API, providing the short explanation of creative ideas, along with category description and context prompt to request scores and justification.

- Process iterated 40+ times over.

- Interquartile range average on the results.

Categories currently eligible:

  • Direct Marketing
  • Media Innovation - Traditional
  • Media Innovation - Alternative
  • Creative Technology
  • Native Advertising
  • Product & Brand Integration
  • Public Relations
  • Events
  • Promotions & Incentives
  • Experiential & Shopper Marketing
  • Online Ads
  • Social Networks
  • Mobile Campaigns
  • Apps & Games
  • Creative Use of Data
  • Metaverse
  • Creative Use of A.I.
  • Integrated Campaigns